WHEN DID YOU START CLOUD7 AND WHY? The initial idea to launch a brand for dog accessories first came up when my Labrador puppy Johan moved in. That was in 2011 and I was still living in Amsterdam working in fashion design. When I was doing some research to buy some essential products for my dog, I was quite horrified about the designs and qualities of what was offered on the market. So, I just sat down and designed my own stuff for Johan and when moving back to Germany I

HOW DID YOU GET THE IDEA OF STARTING DENJO DOGS?  It all started when my Cavalier King Charles Kenzo came into my life in 2014. He instantly became a beloved family member and a vital part of my everyday life. However, I had a really hard time to find great products for our new dog life. Every dog bed I bought got burled and lost it shape within just a few weeks or even days. The collars and leashes we found were not made for best comfort, neither a stylish look.